ABOUT / EXPERIENCE

I worked agency-sideand client-side

I also led internal communications and served as editor-in-chief of two glossy magazines. This experience helps me see a business from different perspectives. That is one of my strengths.

I have 11+ years of experience in marketing, working with everything from niche brands to large-scale city and nationwide projects.

PATH

I’ve gone through the full path — from PR and events to brand strategy, positioning and managing marketing as a system, not a set of isolated tactics.

AGENCY · IN-HOUSE

I’ve worked both agency-side and client-side, which means I clearly understand the founder’s perspective, internal team constraints, and the real economics behind marketing decisions.

FOCUS

My focus is not on making things “look nice”, but on building logic that delivers measurable results.

GEOGRAPHY / INDUSTRIES

My projects span 45+ cities across Russia and the CIS, including international, remote-first projects. Audiences: B2C and B2B. My portfolio includes restaurants and HoReCa, real estate development, retail, service-based and product companies, including IT and fintech projects.

45+CITIES ACROSS RUSSIA AND THE CIS

MARKETING LEADERSHIP

I join projects as an external marketing lead: setting priorities, coordinating the team and overseeing implementation without requiring another full-time hire.

AI / AUTOMATION

I use AI and Python for more than analysis. I build bots and websites, create automations, connect services and orchestrate several AI models within one system. This removes repetitive work from the team, speeds up processes and makes it possible to build tools around specific business needs.

BRAND VISUALS / MEANING

I also have a strong edge in brand visuals and meaning: I work with tone, structure communication, and help brands sound clear, convincing, and recognizable — without losing control over performance and KPIs.