Nataly Viger
11+ years in marketing
Hi, I’m Nataly — a marketing strategist focused on numbers and scalable, controllable systems. I help businesses identify where they lose money and turn chaos into a structured marketing system — from positioning and messaging to funnels and revenue growth.
About me
I have 11+ years of experience in marketing, working with everything from niche brands to large-scale city and nationwide projects.
I’ve gone through the full path — from PR and events to brand strategy, positioning, and managing marketing as a system, not a set of isolated tactics.
I’ve worked both agency-side and client-side, which means I clearly understand the founder’s perspective, internal team constraints, and the real economics behind marketing decisions.
My focus is not on making things “look nice”, but on building logic that delivers measurable results.
My projects span 30+ cities across Russia, including international, remote-first projects.
Audiences: B2C and B2B.
My portfolio includes restaurants and HoReCa, real estate development, retail, service-based and product companies, including IT and fintech projects.
I work as a Fractional CMO — joining projects as a full marketing lead without a full-time hire. The right fit for startups, growing teams, and founders who need results, not headcount.
I use an AI toolkit as a speed and quality multiplier: Claude and DeepSeek for deep analysis and research, GPT/Gemini for routine tasks, Grok for hypothesis generation. I also write Python scripts to automate analytics and CRM data extraction. It's not a replacement for expertise — it's what makes the work faster and sharper.
I also have a strong edge in brand visuals and meaning: I work with tone, structure communication, and help brands sound clear, convincing, and recognizable — without losing control over performance and KPIs.
I’ve gone through the full path — from PR and events to brand strategy, positioning, and managing marketing as a system, not a set of isolated tactics.
I’ve worked both agency-side and client-side, which means I clearly understand the founder’s perspective, internal team constraints, and the real economics behind marketing decisions.
My focus is not on making things “look nice”, but on building logic that delivers measurable results.
My projects span 30+ cities across Russia, including international, remote-first projects.
Audiences: B2C and B2B.
My portfolio includes restaurants and HoReCa, real estate development, retail, service-based and product companies, including IT and fintech projects.
I work as a Fractional CMO — joining projects as a full marketing lead without a full-time hire. The right fit for startups, growing teams, and founders who need results, not headcount.
I use an AI toolkit as a speed and quality multiplier: Claude and DeepSeek for deep analysis and research, GPT/Gemini for routine tasks, Grok for hypothesis generation. I also write Python scripts to automate analytics and CRM data extraction. It's not a replacement for expertise — it's what makes the work faster and sharper.
I also have a strong edge in brand visuals and meaning: I work with tone, structure communication, and help brands sound clear, convincing, and recognizable — without losing control over performance and KPIs.
Marketing support for your business
- I analyze 7+ data sources simultaneously: funnel, CRM, web analytics, customer base, channels, competitors, product matrix.
- I map specific money leaks with calculations — not observations, but numbers: where, how much, why.
- I estimate revenue growth potential before any changes are made.
- I deliver a prioritized roadmap — ready to implement, not to archive.
- I help you define why you, for whom, and what makes you stand out
- I don’t use empty claims like “we’re better” — I shape value and meaning
- Everything is packed into a format that’s easy to apply to your website, ads, and personal brand
- I connect funnels, CRM, content, partnerships, and channels into one system
- I set clear KPIs so marketing runs on data, not intuition
- I collaborate closely with your team — product, design, sales, and analytics
- I align your visual direction and brand voice so it feels consistent and credible
- I help translate strategy into real assets: website, pitch decks, social, and brand materials
- I balance aesthetics with performance goals — so it looks strong and works in the funnel
- Clients across HoReCa, real estate, retail, services, and product teams — including IT and fintech
- Engagements range from focused audits to ongoing strategic support tied to revenue growth
- I speak both founder and marketing — and build systems that fit your business, not templates
Not sure where to start?
Take a short marketing system check: 10 questions will help you understand where the main gap is right now — positioning, acquisition channels, analytics, CRM, processes or readiness for growth — and which collaboration format fits best.
Marketing services & pricing
No templates — only tailored solutions based on your real business needs
Consultation
Duration: 1 hour
€ 250
• We break down one specific problem, bottleneck or decision point
• Identify what blocks clarity, growth or conversion
• Define practical next steps without overcomplicating the process
• Identify what blocks clarity, growth or conversion
• Define practical next steps without overcomplicating the process
Marketing Audit
Timeline: 2 to 4 weeks
from €2,000
• Review funnel, messaging, visuals, audience and acquisition channels
• Identify where money, leads and growth opportunities are leaking
• Identify where money, leads and growth opportunities are leaking
- • Prioritize what to fix first and what can be left alone
Ongoing Marketing Support
Duration: from 1 month
from €3,500
• Build marketing strategy around business goals and revenue drivers
• Manage funnel, metrics, priorities, contractors and internal teams
• Manage funnel, metrics, priorities, contractors and internal teams
- • Keep focus on CAC, LTV, ROMI, KPI and scalable growth logic
Other work formats
This section highlights the main formats: strategic consultation, marketing audit and Fractional CMO support. If you need a more specific scope — strategy, positioning, offer development or another level of involvement — you can find the detailed service descriptions on a separate page.
View detailed services
Why businesses grow with me
Structured. Clear. Strategic.
-
/ Funnel Thinking
I don’t think in ads — I think in funnels.
I trace how a customer moves to a purchase — and where you lose them. -
/ Result Ownership
I take ownership of results.
Not afraid to say “here’s the problem” — and offer a real solution. -
/ Founder Language
I speak the founder’s language: money, scale, meaning — not just “more clicks.” -
/ Structured Chaos
I think fast, feel the project deeply, and bring order where there was chaos.
How I work
Marketing without structure is a lottery.
I build a clear path where everything runs as a system. Here's how it works:
You can join at any stage — from a one-time audit to full strategic support.
I build a clear path where everything runs as a system. Here's how it works:
You can join at any stage — from a one-time audit to full strategic support.
Intro session
• I assess your stage and where it “hurts”
• Define the format: audit, strategy, ongoing support, or a one-time sprint
Outcome: clear understanding of your request and project potential
• Define the format: audit, strategy, ongoing support, or a one-time sprint
Outcome: clear understanding of your request and project potential
Analysis
• I audit your funnel, channels, messaging, and visuals
• Research your audience, review current metrics (if any)
• Identify strengths, gaps, and bottlenecks
Outcome: map of your current situation + first insights
• Research your audience, review current metrics (if any)
• Identify strengths, gaps, and bottlenecks
Outcome: map of your current situation + first insights
Strategy & solutions
• I deliver actionable solutions in a “what / why / how” format
• Clarify positioning, value proposition, growth points
• If needed — provide visual references, key messaging, funnel or CRM structure
Outcome: a clear, ready-to-use document — no fluff
• Clarify positioning, value proposition, growth points
• If needed — provide visual references, key messaging, funnel or CRM structure
Outcome: a clear, ready-to-use document — no fluff
Execution / support
• I help set up processes, train your team, or manage contractors
• Provide checklists, templates, and guides
• Jump into current tasks to help you move forward
Outcome: not just ideas — but systems that work in real life
• Provide checklists, templates, and guides
• Jump into current tasks to help you move forward
Outcome: not just ideas — but systems that work in real life
Review & scale
• 2–4 weeks later: we collect feedback and review results
• Pinpoint what worked, what to improve, and what to scale
• Move into the next iteration: new funnel, campaign, or redesign
Outcome: growth and scaling
• Pinpoint what worked, what to improve, and what to scale
• Move into the next iteration: new funnel, campaign, or redesign
Outcome: growth and scaling
Case studies
Marketing & PR in action
CMO — Fintech Platform (NDA), Distributed team
Goal: build marketing, end-to-end analytics, and a scalable acquisition and qualification funnel for a secured-loans product up to the scoring stage.
What I did:
Approximate amounts; FX reference 1 EUR ≈ 100 RUB. — — EUR 150–300k/month, 650–1,150 leads/month, CPL EUR 126–180.
— QL ~55% (314 of 567), CAC per QL ~EUR 227.
— QL to Documents/Application ~25–30%, EUR 550–900 per Documents/Application lead (one period EUR 849).
What I did:
- Rebuilt amoCRM funnel stage logic: leads, Qualified Leads (valid inbound), Documents/Application (document package collected pre-scoring).
- Implemented end-to-end analytics (UTM + CRM) and regular reporting across key metrics.
- Launched and optimized performance campaigns, focusing on traffic quality.
- Implemented anti-spam (captcha/validation) and standardized Qualified Lead criteria in CRM.
Approximate amounts; FX reference 1 EUR ≈ 100 RUB. — — EUR 150–300k/month, 650–1,150 leads/month, CPL EUR 126–180.
— QL ~55% (314 of 567), CAC per QL ~EUR 227.
— QL to Documents/Application ~25–30%, EUR 550–900 per Documents/Application lead (one period EUR 849).
Head of Marketing — EdTech B2C Project, Remote
Goal: launch and scale a B2C edtech product using a launch-based sales model with a focus on repeat purchases.
What I did:
• Developed the core product offer and program structure for different audience segments.
• Built the full acquisition, warming, and sales funnel.
• Set up analytics across marketing and product metrics.
• Launched performance campaigns and structured work with the existing customer base.
Result: marketing became predictable and manageable at the launch level.
— 30–35% of customers returned for repeat purchases, LTV exceeded CAC by 2.5x, and a significant share of revenue came from upsells and repeat sales.
— Each launch showed stable conversion across key funnel stages.
What I did:
• Developed the core product offer and program structure for different audience segments.
• Built the full acquisition, warming, and sales funnel.
• Set up analytics across marketing and product metrics.
• Launched performance campaigns and structured work with the existing customer base.
Result: marketing became predictable and manageable at the launch level.
— 30–35% of customers returned for repeat purchases, LTV exceeded CAC by 2.5x, and a significant share of revenue came from upsells and repeat sales.
— Each launch showed stable conversion across key funnel stages.
Head of Growth — IT Product (Launch-Based Model), Remote (International)
Goal: build marketing and a sales funnel for an IT product with a launch-based model, focusing on repeat purchases and LTV.
What I did:
• Developed a marketing strategy tailored to a launch-driven model.
• Built funnels for acquisition, activation, and repeat purchases.
• Implemented analytics across core product and marketing metrics.
• Launched performance campaigns and designed a structured audience warming system.
Result: marketing shifted from one-off sales to long-term product value.
— 45% of users returned for repeat purchases, LTV exceeded CAC by 3.2x, and over 60% of revenue came from the existing user base rather than new traffic.
— Each launch delivered predictable results with controlled unit economics.
What I did:
• Developed a marketing strategy tailored to a launch-driven model.
• Built funnels for acquisition, activation, and repeat purchases.
• Implemented analytics across core product and marketing metrics.
• Launched performance campaigns and designed a structured audience warming system.
Result: marketing shifted from one-off sales to long-term product value.
— 45% of users returned for repeat purchases, LTV exceeded CAC by 3.2x, and over 60% of revenue came from the existing user base rather than new traffic.
— Each launch delivered predictable results with controlled unit economics.
What I bring
Stop wasting time on marketing. I build systems that work.
- Funnels, CJM, customer touchpointsI map the customer journey, identify weak points, validate channels, and fix what’s actually blocking growth.
- JTBD, segmentation, offersI work from real customer jobs, pains, motivations, and triggers.
Your product should solve a real need — and communicate it clearly. - ROMI, CAC, LTV, P&LEvery decision is backed by numbers: marketing ROI, lead cost reduction, and profit growth.
- Meaning-driven messaging, creative and PRNot just a good-looking brand — but one that feels clear, relevant, and instantly recognizable. The kind that makes people think: “Yes, this is for me.” Launches that hook, stick, and scale.
- AI-powered executionI use a multi-model AI stack and Python scripts to automate analytics, KPI tracking, and research. Faster delivery, sharper insights — without sacrificing quality.
- Strategic thinking at CMO levelI see the full picture — not just marketing.
Product, team, service, and sales work as one system.
Testimonials
More than just words
Nataly conducted a full-scale marketing audit of the Skav Flowers chain (1 year of data, 20 key areas). She analyzed our entire ecosystem—from CRO/UX and CRM to sales performance—and delivered a 'revenue leakage' report.
We now have a quantified roadmap with clear priorities. We've already implemented key recommendations with tangible results.
Highly recommended for anyone looking to build a system for profit growth.
We now have a quantified roadmap with clear priorities. We've already implemented key recommendations with tangible results.
Highly recommended for anyone looking to build a system for profit growth.
We worked together on a fintech project where Natalia was responsible for marketing strategy, positioning, budget planning, and product go-to-market. As a Project Manager, I found working together to be seamless. She didn't just 'do marketing'—she deeply immersed herself in the product, audience, and business goals.
Her ability to adapt quickly to changing requirements was particularly valuable. For me as a PM, this was that rare instance where marketing functioned not as a silo, but as an integral part of the overall product team. A strong specialist I would gladly work with again.
Her ability to adapt quickly to changing requirements was particularly valuable. For me as a PM, this was that rare instance where marketing functioned not as a silo, but as an integral part of the overall product team. A strong specialist I would gladly work with again.
Natalia helped build a blogger community in Krasnodar and established partnerships with key local businesses.
KPI targets were exceeded, communication was clear, and deadlines were met.
What stood out most was her strategic and proactive approach — she suggested solutions that helped us better understand the region and fine-tune our strategy.
KPI targets were exceeded, communication was clear, and deadlines were met.
What stood out most was her strategic and proactive approach — she suggested solutions that helped us better understand the region and fine-tune our strategy.
Working with Natalia was simple, clear, and consistent.
She demonstrated strong organization, professionalism, and executed PR ideas quickly and effectively. Her creativity truly stood out in non-standard situations and when launching new campaigns.
Thanks to her initiative, the weekend brunches were launched — and immediately embraced by guests.
Projects with Natalia always brought tangible results and received a warm response from the audience.
She demonstrated strong organization, professionalism, and executed PR ideas quickly and effectively. Her creativity truly stood out in non-standard situations and when launching new campaigns.
Thanks to her initiative, the weekend brunches were launched — and immediately embraced by guests.
Projects with Natalia always brought tangible results and received a warm response from the audience.
At first, we went with our own approach — and quickly realized it was the wrong one.
Natalia had offered a solution from the start. It seemed too direct at the time — but it turned out to be exactly what worked.
Her style is a balance of strategy and sensitivity. She doesn’t push — but she knows exactly where she’s going.
With her, everything feels calm, clear, and on point.
Natalia had offered a solution from the start. It seemed too direct at the time — but it turned out to be exactly what worked.
Her style is a balance of strategy and sensitivity. She doesn’t push — but she knows exactly where she’s going.
With her, everything feels calm, clear, and on point.
I also write here — but only in Russian
It's my Telegram channel with thoughts, cases, and chaos-into-order marketing.
If you're curious — use the built-in translator (it works surprisingly well ;)).
©2026 Nataly Viger | Strategy-first marketing that works
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