Nataly Viger
10+ years in marketing
Hi, I’m Nataly — a marketing strategist with a focus on numbers, aesthetics, and growth. I see where profit slips through the cracks — and know how to turn chaos into a clear system. I help businesses sound sharp, look strong, and run like clockwork.
About me
I have 10+ years of experience in marketing — from niche brands to large-scale citywide projects.
I’ve walked the full path: PR, events, brand strategy, positioning, team management.
Worked both agency-side and client-side, which gives me a solid understanding of business processes, internal operations, and founder-level priorities.
My geography spans 30+ cities, working with both B2B and B2C audiences.
I was editor-in-chief of two magazines — Sobaka.KRD and Iskusstvo Potreblenija , where
I shaped editorial tone, visual aesthetics, and meaningful storytelling.
I’ve been deeply involved in HoReCa for 4+ years: from casual cafés to premium gastronomic concepts — 20+ venues in total.
What I bring to the table:
My portfolio includes 25+ happy clients — from local startups to national chains.
One thing unites them all: I don’t “do marketing.” I uncover where businesses lose money — and turn that into growth.
I’ve walked the full path: PR, events, brand strategy, positioning, team management.
Worked both agency-side and client-side, which gives me a solid understanding of business processes, internal operations, and founder-level priorities.
My geography spans 30+ cities, working with both B2B and B2C audiences.
I was editor-in-chief of two magazines — Sobaka.KRD and Iskusstvo Potreblenija , where
I shaped editorial tone, visual aesthetics, and meaningful storytelling.
I’ve been deeply involved in HoReCa for 4+ years: from casual cafés to premium gastronomic concepts — 20+ venues in total.
What I bring to the table:
- In-depth marketing audits
- Positioning and value proposition creation
- 360° marketing systems: funnels, CRM, SMM, partnerships, media strategies
- Strong focus on brand aesthetics and style
My portfolio includes 25+ happy clients — from local startups to national chains.
One thing unites them all: I don’t “do marketing.” I uncover where businesses lose money — and turn that into growth.
Marketing support for your business
- Analyze sales funnels, acquisition channels, weak spots, and money leaks
- Break down messaging, positioning, audience, and visual tone
- Deliver clear recommendations with priorities and quick wins for growth
- I help you define why you, for whom, and what makes you stand out
- I don’t use empty claims like “we’re better” — I shape value and meaning
- Everything is packed into a format that’s easy to apply to your website, ads, and personal brand
- I connect funnels, CRM, content, partnerships, and social media into one system
- Set clear KPI and make your marketing work by logic, not intuition
- I collaborate closely with your team — from designers to sales
- I help your brand “speak” — with visuals and tone that connect and stay memorable
- Consult on branding, websites, Instagram, merch, and presentations
- I balance aesthetic vision with strategic thinking — not “just pretty”, but purposeful
- Clients include restaurants, residential developments, and craft brands
- In formats ranging from one-off audits to full-scale support with revenue growth
- I speak both design and founder — and build marketing that fits your business, not a template
Marketing services & pricing
No templates — only tailored solutions based on your real business needs
Consultation
Duration: 1 hour
$ 150
- • We dive deep into your challenge
- • Identify growth points and blind spots
Book a consultation
Marketing Audit
Timeline: 2 to 4 weeks
from $1,500
- • Funnel, positioning, messaging, audience, visuals
- Final deliverable: a priority-based strategy — what / why / how to implement
Request an audit
Ongoing Marketing Support
Duration: 1+ month
from $2,000
• Strategic and creative direction, full integration
- • Building marketing 360: from systems and content to media and partnerships
Invite me to your project
Why businesses grow with me
Structured. Clear. Strategic.
-
01/I don’t think in ads — I think in funnels.
I trace how a customer moves to a purchase — and where you lose them. -
/02I take ownership of results.
Not afraid to say “here’s the problem” — and offer a real solution. -
/03I speak the founder’s language: money, scale, meaning — not just “more clicks.” -
/04I think fast, feel the project deeply, and bring order where there was chaos.
How I work
Marketing without structure is a lottery.
I build a clear path where everything runs as a system. Here's how it works:
You can join at any stage — from a one-time audit to full strategic support.
I build a clear path where everything runs as a system. Here's how it works:
You can join at any stage — from a one-time audit to full strategic support.
Intro session
• We discuss your goals, context, and constraints
• I assess your stage and where it “hurts”
• Define the format: audit, strategy, ongoing support, or a one-time sprint
→ Outcome: clear understanding of your request and project potential
• I assess your stage and where it “hurts”
• Define the format: audit, strategy, ongoing support, or a one-time sprint
→ Outcome: clear understanding of your request and project potential
Analysis
• I audit your funnel, channels, messaging, and visuals
• Research your audience, review current metrics (if any)
• Identify strengths, gaps, and bottlenecks
• Interview team members or clients when needed
→ Outcome: map of your current situation + first insights
• Research your audience, review current metrics (if any)
• Identify strengths, gaps, and bottlenecks
• Interview team members or clients when needed
→ Outcome: map of your current situation + first insights
Strategy & solutions
• I deliver actionable solutions in a “what / why / how” format
• Clarify positioning, value proposition, growth points
• If needed — provide visual references, key messaging, funnel or CRM structure
→ Outcome: a clear, ready-to-use document — no fluff
• Clarify positioning, value proposition, growth points
• If needed — provide visual references, key messaging, funnel or CRM structure
→ Outcome: a clear, ready-to-use document — no fluff
Execution / support
• I help set up processes, train your team, or manage contractors
• Provide checklists, templates, and guides
• Jump into current tasks to help you move forward
→ Outcome: not just ideas — but systems that work in real life
• Provide checklists, templates, and guides
• Jump into current tasks to help you move forward
→ Outcome: not just ideas — but systems that work in real life
Review & scale
• 2–4 weeks later: we collect feedback and review results
• Pinpoint what worked, what to improve, and what to scale
• Move into the next iteration: new funnel, campaign, or redesign
→ Outcome: growth → scaling
• Pinpoint what worked, what to improve, and what to scale
• Move into the next iteration: new funnel, campaign, or redesign
→ Outcome: growth → scaling
Case studies
Marketing & PR in action
Restaurant audit – “Senoval”,
Voronezh
Voronezh
Goal: identify weak points in marketing and growth potential
What I did:
• Analyzed the full funnel: ads, quizzes, website, socials
• Audited positioning and value proposition — both visually and conceptually
• Delivered a step-by-step plan to increase margin, retention, and recognition
Result: clear, no-fluff strategy with concrete improvements in creatives, channels, tone, and visuals.
+30% increase in average check through visual audit and value reframing.
What I did:
• Analyzed the full funnel: ads, quizzes, website, socials
• Audited positioning and value proposition — both visually and conceptually
• Delivered a step-by-step plan to increase margin, retention, and recognition
Result: clear, no-fluff strategy with concrete improvements in creatives, channels, tone, and visuals.
+30% increase in average check through visual audit and value reframing.
PR collab — Poison Drop x Bars, Krasnodar
Goal: create a standout collaboration between a jewelry brand and local bars — with email subscription mechanics
What I did:
• Developed the concept, idea, and full comms plan
• Built the visual and narrative style for the drop
• Coordinated the launch: photo, storytelling, delivery
Result: the most engaging campaign in the brand’s history — without paid ads.
2,000+ new email subscribers and 700+ cocktails sold in 14 days — purely through concept and execution.
What I did:
• Developed the concept, idea, and full comms plan
• Built the visual and narrative style for the drop
• Coordinated the launch: photo, storytelling, delivery
Result: the most engaging campaign in the brand’s history — without paid ads.
2,000+ new email subscribers and 700+ cocktails sold in 14 days — purely through concept and execution.
Strategy & in-house marketing team — Restaurant group, Krasnodar
Goal: build a marketing system across 3 restaurant concepts
What I did:
• Built internal structure: funnel, plans, process from scratch
• Created brand doc, hiring guidelines, scripts, calendar
• Set up analytics, CRM, content plan, offline activation
Result: the team became fully autonomous, system runs without micromanagement.
20+ organic media publications without PR budget.
CAC: 150 ₽, LTV: 2,500 ₽
What I did:
• Built internal structure: funnel, plans, process from scratch
• Created brand doc, hiring guidelines, scripts, calendar
• Set up analytics, CRM, content plan, offline activation
Result: the team became fully autonomous, system runs without micromanagement.
20+ organic media publications without PR budget.
CAC: 150 ₽, LTV: 2,500 ₽
What I bring
Stop wasting time on marketing. Let me take care of it.
- Funnels, CJM, customer touchpointsI’ll map the journey, spot weak links, test channels, and recommend real improvements.
- JTBD, segmentation, offersI understand your audience — their pains, motivations, and triggers.
Your product should solve a real need — and speak to the customer. - ROMI, CAC, LTV, P&LEvery move is backed by numbers: Is marketing paying off? How can we lower lead cost and drive profit?
- Meaning-driven messaging & copywritingNot just a pretty brand — but one that feels clear, personal, and says: “Yes, this is for me.”
- Strategic thinking at CMO levelI see the full picture — not just marketing.
Product, team, service, sales — they’re all part of the equation. - Creative and PRLaunches that hook, stick, and go viral.
Messaging that resonates — no fluff, no guesswork.
Testimonials
More than just words
Natalia helped build a blogger community in Krasnodar and established partnerships with key local businesses.
KPI targets were exceeded, communication was clear, and deadlines were met.
What stood out most was her strategic and proactive approach — she suggested solutions that helped us better understand the region and fine-tune our strategy.
KPI targets were exceeded, communication was clear, and deadlines were met.
What stood out most was her strategic and proactive approach — she suggested solutions that helped us better understand the region and fine-tune our strategy.
Working with Natalia was simple, clear, and consistent.
She demonstrated strong organization, professionalism, and executed PR ideas quickly and effectively. Her creativity truly stood out in non-standard situations and when launching new info hooks.
Thanks to her initiative, the weekend brunches were launched — and immediately embraced by guests.
Projects with Natalia always brought tangible results and received a warm response from the audience.
She demonstrated strong organization, professionalism, and executed PR ideas quickly and effectively. Her creativity truly stood out in non-standard situations and when launching new info hooks.
Thanks to her initiative, the weekend brunches were launched — and immediately embraced by guests.
Projects with Natalia always brought tangible results and received a warm response from the audience.
At first, we went with our own approach — and quickly realized it was the wrong one.
Natalia had offered a solution from the start. It seemed too direct at the time — but it turned out to be exactly what worked.
Her style is a balance of strategy and sensitivity. She doesn’t push — but she knows exactly where she’s going.
With her, everything feels calm, clear, and on point.
Natalia had offered a solution from the start. It seemed too direct at the time — but it turned out to be exactly what worked.
Her style is a balance of strategy and sensitivity. She doesn’t push — but she knows exactly where she’s going.
With her, everything feels calm, clear, and on point.
I also write here — but only in Russian
It's my Telegram channel with thoughts, cases, and chaos-into-order marketing.
If you're curious — use the built-in translator (it works surprisingly well ;)).
©2025 Nataly Viger | Strategy-first marketing that works
