Distributed team
Goal: build marketing, analytics, and a scalable sales funnel for an early-stage investment fintech platform.
What I did:
• Rebuilt the end-to-end marketing funnel from traffic to deal closure, including CRM stage logic.
• Implemented analytics and regular reporting across key performance metrics.
• Reduced the share of irrelevant leads by cleaning traffic sources and funnel structure.
Result: marketing became fully transparent and data-driven.
The founder gained a clear view of the funnel and acquisition channels, enabling decisions based on data rather than intuition.
Over the engagement: 650 leads generated, average CPL €130, irrelevant leads reduced by 27%, and improved conversion across key funnel stages, including KYC verification.
Goal: launch and scale a B2C edtech product using a launch-based sales model with a focus on repeat purchases.
What I did:
• Developed the core product offer and program structure for different audience segments.
• Built the full acquisition, warming, and sales funnel.
• Set up analytics across marketing and product metrics.
• Launched performance campaigns and structured work with the existing customer base.
Result: marketing became predictable and manageable at the launch level.
30–35% of customers returned for repeat purchases, LTV exceeded CAC by 2.5x, and a significant share of revenue came from upsells and repeat sales.
Each launch showed stable conversion across key funnel stages.
Goal: build a systemic marketing framework for a restaurant group: strategy, processes, analytics, and scalable guest acquisition without manual control.
What I did:
• Built the marketing system from scratch.
• Developed brand and communication frameworks for multiple concepts.
• Implemented analytics, CRM, and reporting.
• Launched content, PR, and offline growth without paid traffic.
• Built and launched the in-house marketing team.
Result: marketing became manageable and predictable.
The team operates autonomously within a structured system.
20+ organic media placements.
CAC ~150 ₽, LTV ~2500 ₽.
Marketing began to directly impact occupancy and revenue.
Goal: build marketing and a sales funnel for an IT product with a launch-based model, focusing on repeat purchases and LTV.
What I did:
• Developed a marketing strategy tailored to a launch-driven model.
• Built funnels for acquisition, activation, and repeat purchases.
• Implemented analytics across core product and marketing metrics.
• Launched performance campaigns and designed a structured audience warming system.
Result: marketing shifted from one-off sales to long-term product value.
45% of users returned for repeat purchases, LTV exceeded CAC by 3.2x, and over 60% of revenue came from the existing user base rather than new traffic.
Each launch delivered predictable results with controlled unit economics.
Krasnodar
Goal: create a standout collaboration between a jewelry brand and local bars — with email subscription mechanics
What I did:
• Developed the concept, idea, and full comms plan
• Built the visual and narrative style for the drop
• Coordinated the launch: photo, storytelling, delivery
Result: the most engaging campaign in the brand’s history — without paid ads.
2,000+ new email subscribers and 700+ cocktails sold in 14 days — purely through concept and execution.
Voronezh
Goal: identify weak points in marketing and growth potential
What I did:
• Analyzed the full funnel: ads, quizzes, website, socials
• Audited positioning and value proposition — both visually and conceptually
• Delivered a step-by-step plan to increase margin, retention, and recognition
Result: clear, no-fluff strategy with concrete improvements in creatives, channels, tone, and visuals.
+30% increase in average check through visual audit and value reframing.
Southern Russia
Goal: develop visual solutions for outdoor advertising and digital communications of a residential complex.
What I did:
• Analyzed the target audience and competitive landscape.
• Created a creative concept based on emotional triggers.
• Developed slogans and visual modules for the campaign.
Result: bold, memorable visuals that helped the project stand out among competitors and increased emotional engagement from the audience.
Visual assets are not disclosed due to NDA restrictions. This image is for illustration purposes only and is not associated with the actual project.
Onboarding program for returning B2B clients
Goal: bring back interior designers who had stopped working with Bomond.
What I did:
• Developed a tailored onboarding program for B2B client return.
• Held in-person meetings offering individual cooperation terms.
• Assigned personal sales managers, arranged showroom tours and brand presentations.
• Introduced motivational perks to encourage renewed collaboration.
Result: returning clients generated over 10M ₽ in sales within 2 months. Increased LTV and client loyalty. Implementation budget — just 10,000 ₽.
Coffee shop collaboration
Goal: create a cross-brand activation to boost mutual awareness and generate local buzz.
What I did:
• Designed a product exchange between the two brands.
• Developed visual materials: menu cards, window displays, counter signage.
• Supervised video production and Instagram content.
• Managed cross-promotion via stories and brand interaction.
Result: the collaboration drove organic engagement and new guest traffic to both locations.
Zero ad spend — growth achieved through relevance and packaging.
Weekend breakfasts that became a hit
Goal: launch a new weekend breakfast format and turn it into a consistently popular offering.
What I did:
• Developed the breakfast concept and positioning.
• Created the info hook, packaging, and visual presentation.
• Launched PR and announcements via local influencers on social media.
• Activated communication with regular guests.
Result:1000+ breakfasts sold in the first 3 months (weekends only).
The format gained traction on Instagram, received warm guest feedback, and boosted non-peak traffic.
