Goal: identify weak points in marketing and growth potential

What I did:

• Analyzed the full funnel: ads, quizzes, website, socials

• Audited positioning and value proposition — both visually and conceptually

• Delivered a step-by-step plan to increase margin, retention, and recognition

Result: clear, no-fluff strategy with concrete improvements in creatives, channels, tone, and visuals.

+30% increase in average check through visual audit and value reframing.

Goal: create a standout collaboration between a jewelry brand and local bars — with email subscription mechanics

What I did:

• Developed the concept, idea, and full comms plan

• Built the visual and narrative style for the drop

• Coordinated the launch: photo, storytelling, delivery

Result: the most engaging campaign in the brand’s history — without paid ads.

2,000+ new email subscribers and 700+ cocktails sold in 14 days — purely through concept and execution.

Goal: build a marketing system across 3 restaurant concepts

What I did:

• Built internal structure: funnel, plans, process from scratch

• Created brand doc, hiring guidelines, scripts, calendar

• Set up analytics, CRM, content plan, offline activation

Result: the team became fully autonomous, system runs without micromanagement.

20+ organic media publications without PR budget.

CAC: 150 ₽, LTV: 2,500 ₽

Goal: develop visual solutions for outdoor advertising and digital communications of a residential complex.

What I did:

• Analyzed the target audience and competitive landscape.

• Created a creative concept based on emotional triggers.

• Developed slogans and visual modules for the campaign.

Result: bold, memorable visuals that helped the project stand out among competitors and increased emotional engagement from the audience.

Visual assets are not disclosed due to NDA restrictions. This image is for illustration purposes only and is not associated with the actual project.

Goal: bring back interior designers who had stopped working with Bomond.

What I did:

• Developed a tailored onboarding program for B2B client return.

• Held in-person meetings offering individual cooperation terms.

• Assigned personal sales managers, arranged showroom tours and brand presentations.

• Introduced motivational perks to encourage renewed collaboration.

Result: returning clients generated over 10M ₽ in sales within 2 months. Increased LTV and client loyalty. Implementation budget — just 10,000 ₽.

Goal: launch a new weekend breakfast format and turn it into a consistently popular offering.

What I did:

• Developed the breakfast concept and positioning.

• Created the info hook, packaging, and visual presentation.

• Launched PR and announcements via local influencers on social media.

• Activated communication with regular guests.

Result:1000+ breakfasts sold in the first 3 months (weekends only).

The format gained traction on Instagram, received warm guest feedback, and boosted non-peak traffic.

Goal: create a cross-partnership activation between Sunny Cafe and Surf Coffee to boost mutual brand awareness and generate a local buzz.

What I did:

• Organized a product exchange:

Sunny Cafe introduced Surf Coffee’s signature drinks,

Surf Coffee offered Sunny Cafe’s desserts.

• Produced visual materials: menu cards, window displays, counter signage with clear origin labels.

• Supervised video production and Instagram promo content.

• Managed cross-promotion via Instagram stories and brand interaction.

Result: the collaboration sparked organic engagement, resonated well with the Instagram audience, and brought new guest interactions to both spots — with zero ad spend, thanks to thoughtful packaging and contextual relevance.

Goal: develop a structured marketing strategy for a group of five restaurants with different concepts and target audiences.

What I did:

• Audited current communication and sales points.

• Segmented the restaurants by customer type and behavioral patterns.

• Defined positioning, messaging frameworks, and content directions.

• Proposed marketing team structure and task distribution.

Result: the strategy was completed but not implemented.

A project where I worked through everything — from analysis to presentation — and stood by the quality of my work, even if the client wasn't ready to act on it.