Work Formats

5 collaboration formats: 
from a focused consultation to strategic marketing support

01

Strategic Consultation

60 minutes · €250

For situations where you need to quickly unpack a specific issue, get an external view and understand what to do next.

Works best when you have a concrete question: website, funnel, strategy, acquisition channels, team, positioning, launch, growth or a decision-making bottleneck.

What is included

I review the context and available materials in advance
we unpack the task during the call
I identify weak spots and possible solutions
we prioritize what matters first
you get clear next steps

Result: you leave not with generic advice, but with clarity: what is happening, where the bottleneck is and what to do next.

Book a consultation

02

Marketing Audit

Timeline — from 2 to 4 weeks · from €2,000

A deep review of the current marketing system: what works, what does not, and where the business loses leads, money, time and control.

Works best when marketing already exists, but there is no clear visibility: channels are running, contractors are working, the team is busy, but the owner still does not understand what actually drives results.

What is included

analysis of positioning, offer and communication
review of the website, funnel and conversion points
assessment of acquisition channels and traffic quality
CRM, analytics and reporting review
analysis of team structure, processes and responsibilities
identification of weak spots and growth opportunities

Result: a map of problems, priorities and a roadmap of changes: what to fix first, what can be left alone and where marketing is losing control.

Book an audit

03

Fractional CMO Support

Format — from 1 month · from €3,500 / month / month

For businesses that need more than a one-time recommendation: strategic marketing leadership, prioritization, implementation control, team alignment and focus on measurable results.

Works best when there is no strong Head of Marketing / CMO inside the company, marketing depends on the founder, or the team works in fragments without one shared system.

What is included

regular strategic calls
roadmap and priority management
implementation control
work with the team and contractors
review of reporting and key metrics
adjustment of hypotheses, channels and communication
support in building a manageable marketing system

Result: marketing stops being a set of disconnected tasks and becomes a system you can manage by numbers, priorities and business goals.

Discuss support

04

Marketing Strategy

Timeline — from 2 to 4 weeks · from €2,500

A marketing strategy built around a specific business goal: launch, growth, repositioning, entering a new market or moving into a new stage of development.

Works best when the business does not need another review of chaos, but a clear plan: where to move, which channels to launch, what to strengthen and which metrics should define success.

What is included

analysis of the product, market, audience and competitors
definition of target segments and key business tasks
marketing logic and promotion structure
channel selection and growth hypotheses
funnel structure and key customer touchpoints
KPIs and control metrics
implementation roadmap

Result: a strategy and action plan: what to do, why, in what sequence and how to understand that marketing is actually working.

Book a strategy project

05

Positioning & Offer Development

Timeline — from 1 to 3 weeks · from €2,000

For businesses that struggle to clearly explain their value: what makes you different, why clients should choose you and how to communicate it without generic wording.

Works best when the product is strong, but communication feels vague, the offer looks similar to competitors, and the website, ads, presentations and sales messages speak different languages.

What is included

analysis of the product, audience and competitors
identification of strong differentiators and meaning anchors
positioning formulation
offer development and key messages
communication logic for different segments
tone of voice recommendations
wording for the website, ads, presentations and sales

Result: clear positioning and an offer that can be used in marketing, sales, content and brand communication.

Package positioning

Next step

Not sure which format fits?

Start with a free 15-minute call or a short marketing system check. It will help you understand what matters most right now: consultation, audit, strategy, positioning or ongoing support.

Discuss the task Take the check