AI is not the starting point.The business need comes first
I create practical AI and digital solutions for a specific challenge: from repetitive-process and data automation to bots, websites and custom web tools.
01 / APPROACH
Process first.Technology second
I don’t start by asking where AI could be added. I first look at where the business loses time, data or control: which actions repeat, which decisions remain manual, where information is fragmented and what can be done faster or more accurately.
SWIPE TO SEE THE PROCESS →
CHALLENGE→PROCESS→DATA→AUTOMATION→RESULT
WHAT CAN BE AUTOMATED
Four types of real challenges
01
Data work
Large-table and export analysis, calculations, data consolidation, Python automation for recurring analysis and management-ready insights.
02
Marketing processes
Automation of recurring reporting, marketing-data processing, material preparation, repetitive operations and individual workflow stages.
03
Customer and internal flows
Bots, forms, request routing, communication flows, internal assistants and other interfaces built around a specific business process.
04
Custom digital tools
Compact web products and services for a specific business need when an off-the-shelf tool is insufficient or excessive.
02 / CUSTOM DIGITAL PRODUCTS
Products alreadyin use
Live tools built for real marketing and data tasks.
01 / LIVE
Marketing Analytics Audit
A web tool that accepts Excel, CSV or manual input, calculates key metrics, analyses the funnel and channels, and returns prioritised recommendations.
A bot can become part of the customer journey, an internal process or an automation: receiving data, running scenarios, returning results and connecting separate stages of work.
WEB / SOLUTIONS
Web is part of the system,not a separate decoration
I build websites and compact web products when a marketing challenge requires its own touchpoint or tool. Structure, journey, content and interface are shaped around the business need rather than a template.
landing pages · corporate and portfolio sites · campaign pages · compact web products
03 / PROCESS
From challenge to working tool
01
Challenge
Define exactly what needs to change and why.
02
Logic
Map the current process, data, constraints and user journey.
03
Prototype
Build a working model and test the core mechanics.
04
Implementation
Turn the solution into a production-ready digital tool.
05
Iterations
After launch, review performance and refine what needs improvement.
SOLUTION ECONOMICS
Sometimes automationis unnecessary
If a process is rarely used, poorly defined, or faster and cheaper to keep manual, automation makes no sense. The goal is not to implement AI; it is to choose a solution with sound economics.
LET’S TALK
Is there a processyou want to stop doing by hand?
Show me the challenge. We’ll see whether automation makes sense and what solution format would fit.
