RETAIL · BRAND / PR
Poison Drop × Krasnodar Bars
A collaboration that attracted customers, grew contacts without advertising and renewed attention around the brand.
2,000+email subscribers
14 daysto result
700cocktails
Context and challenge
Create an unconventional collaboration between a jewellery store and local bars, together with an email-subscription mechanic.
Before
- The brand needed a visible local story
- The contact base had to grow without an advertising budget
Work completed
- Developed the idea, concept and communications plan
- Expressed the concept through visual and content style
- Coordinated photography, storytelling and launch
Results
- More than 2,000 active email subscriptions in 14 days
- 700 cocktails sold
- No advertising budget required
- Social response exceeded the brand’s previous activity
My role
Concept, database-growth mechanic, communications, visual packaging and launch.