Sunny Cafe × Surf Coffee

Create a joint activation for two coffee shops that would generate reach, awareness and a local story.

• A visible story was needed without additional ad spend
• Each brand’s character had to remain intact

• Developed a menu-item exchange mechanic
• Prepared visual materials
• Organised photography, video and Instagram communications
• Built Stories content and cross-brand presentation

• The collaboration generated an organic response
• Both brands gained new audience touchpoints
• The activation ran without an advertising budget