HORECA · SYSTEM MARKETING
Ave Bistro / Cou Cou
Built the restaurant group’s marketing system from scratch, from strategy to an autonomous team.
CAC ~€1.50guest acquisition
LTV ~€25guest value
20+media publications
Context and challenge
Build systematic marketing for three restaurant concepts: strategy, processes, analytics and manageable guest acquisition.
Before
- Marketing activity was not connected by one system
- Transparent analytics and regular reporting were missing
- Processes depended on manual control
Work completed
- Built strategy, funnel and processes from scratch
- Developed brand and communication frameworks
- Set up CRM, analytics and recurring reporting
- Launched content, PR and offline mechanics
- Built the marketing team
Results
- 20+ organic media publications
- CAC of approximately €1.50
- Guest LTV of approximately €25
- The team became autonomous
- Marketing directly influenced occupancy and revenue
My role
Head of Marketing: strategy, brand, CRM, analytics, PR, team and implementation.