Balerina i Bifshteks

Launch a weekend-breakfast format and build sustained demand for it.

• The restaurant needed a distinct reason to visit
• Off-peak attendance needed to grow

• Developed the concept and positioning
• Created the PR story and visual presentation
• Launched influencer and social communications
• Set up regular guest communication

• More than 1,000 breakfasts in the first three months
• The format operated on weekends only
• The project generated Instagram response and added off-peak traffic