RETAIL · CRM / GROWTH
Bomond
Won back B2B designers and grew sales through attentive onboarding.
€100k+sales in 2 months
€100implementation budget
Context and challenge
Win back B2B customers — designers who had stopped working with the ceramics and bathroom retail chain.
Before
- Some designers had stopped working with the showrooms
- Standard communications were not enough to restore the relationships
Work completed
- Developed a win-back programme
- Held personal meetings and created individual terms
- Added a dedicated manager, tours and brand presentations
- Introduced an incentive system
Results
- More than €100k in sales over two months
- Higher LTV and loyalty among B2B customers
- Implementation budget of approximately €100
My role
B2B retention: win-back programme, personal communication and support system.