FINTECH
Fintech
Rebuilt marketing, analytics and the acquisition funnel through scoring into one manageable system.
€150–300kmonthly budget
650–1,150leads / month
~55%valid enquiries
25–30%conversion to documents
Context and challenge
Build marketing, end-to-end analytics and a manageable acquisition and lead-qualification funnel for a secured-loan product through to scoring.
Before
- Disconnected channels and contractors without one strategy
- No end-to-end analytics or return control
- A weak funnel: many leads, few document submissions
- No CRM processes or lead scoring
- Results were hard to forecast or scale
Work completed
- Rebuilt the funnel and stage logic in amoCRM
- Implemented UTM-to-CRM analytics and recurring reporting
- Optimised performance campaigns and traffic quality
- Introduced anti-spam, CAPTCHA and validation
- Standardised the criteria for a valid enquiry
Results
- CPL of approximately €126–180
- Cost per valid enquiry of approximately €227
- Cost per application with documents of approximately €550–900
- Marketing became a predictable system connected to real deal stages
My role
Strategy, analytics, CRM, performance, processes and contractor management.