RETAIL / E-COM · AUDIT
Skav Flowers
A full business and marketing audit with a step-by-step growth plan.
from €50k / yeargrowth potential without extra ad spend
×2online vs offline order value
>60%revenue from repeat customers
7data sources audited
Context and challenge
Run a full business audit, find where money is lost and define growth priorities.
Before
- Online generated only 6% of turnover despite an average order value twice as high as offline
- More than 70% of customers made only one purchase
- Write-offs reached 4–5% of revenue in peak months
Work completed
- Combined data from FloraPoint, amoCRM, Yandex Metrica, UDS, the website, social channels and competitor analysis
- Identified revenue leakage and untapped potential
- Analysed the customer journey, jobs to be done and competitive landscape
- Calculated the cost of inaction and growth potential
- Built a roadmap for 1–2 weeks, 30 days and 2–3 months
Results
- Repeat customers generated more than 60% of revenue
- Growth potential without increasing ad spend started at €50k per year
- The team received a prioritised action plan tied to business economics
My role
Marketing audit: data, customer journey, economics, growth opportunities and roadmap.